ATL


Printing & Design

Printing means the process of producing books, magazines, etc. by using machinery or the act or process of printing a set number of copies of a book at one time or handwriting that uses Examples of PRINTING.

Designing means the act of working out the form of something (as by making a sketch or outline or plan); "he contributed to the design of a new instrument"having plans to get something in a way that is not honest or fair.

Rainbow Touch has in-house editing facilities and it designs, scripts and prints by printing press. Rainbow Touch graphics department works alongside the production team to generate all print requirements for an event, such as Banner, festoon, conference collateral, all corporate printing (Bill Board & Stand Board), Crest,booklet and brochures.

Cinematography

A sequence of imagesprocessedelectronicallyinto an analogue or digitalformatanddisplayed on a screenwithsufficientrapidity as to createtheillusion of motionandcontinuity.

Visual multimedia source that combines a sequence of images to from a moving picture. The video transmits a signal to a screen and processes the order in which the screen captures should be shown. Videos usually have audio components that correspond with the pictures being shown on the screen.

Rainbow Touch has in-house editing facilities that creates videos, video highlight packages and video news releases (VNR).

Photography:

The science which relates to the action of light on sensitive bodies in the production of pictures, the fixation of images, and the like.

Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever... it remembers little things, long after you have forgotten everything

TVC, AV & Documentary

Television commercial, a term used in advertising and marketing.

Audio Visual using both sight and sound, typically in the form of images and recorded speech or music.

Television advertisement or TV commercial is called commercial or TVC by industry insiders. It is about relaying a specific social, political or sales pitch in a limited amount of time, broadly ranging in between few seconds to several minutes. More expensive than other form of promotion, it is produced and paid for by the organizations called advertiser or marketer and streamed from a television network. The purpose is to generate demand for a product, service, idea or cause. Advertising regulations define the laws and rules under which a product can be advertised.

Documentary film a film or television or radioprogram that gives facts and information about a subject.

A documentary film is a nonfictionalmotion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record. Such films were originally shot on film stock—the only medium available—but now include video and digital productions that can be either direct-to-video, made into a TV show, or released for screening in cinemas. "Documentary" has been described as a "filmmaking practice, a cinematic tradition, and mode of audience reception" that is continually evolving and is without clear boundaries.